PROFILE
Jimmy Lim is an award-winning fashion designer known for his visionary ideas, bold cuts and meticulous craftsmanship. Since launching his label in 1999, New Zealand, he debuted his label with an independent showcase at a rundown striptease club. The designer draws inspiration from nature, music, and personal experiences - like a diary. The philosophy behind Jimmy Lim’s creations is to 'Play' without restrictions, enabling garments to be mixed and matched by the wearer to build a truly personal style.
He was named Deutz Fashion Design Ambassador at Air New Zealand Fashion Week 2004 and represented New Zealand at London Fashion Week in 2006. From 2007 to 2011, he was a regular participant in Malaysia International Fashion Week. His international showcases continued with an appearance at Busan Fashion Week in 2017. Jimmy took up residence in Kuala Lumpur in 2013 and has been a consistent presence at Kuala Lumpur Fashion Week from that year to the present.
In 2016, he opened Dream Makers Club, a flagship multi-brand store at Publika, Kuala Lumpur.
‘I wanted to step out from the norm to really push the envelope of the current fashion, to truly create something fashion forward and striking the balance of wearability and creative force’
AWARDS AND RECOGNITION
1998
Finalist
'New Zealand Smokefree Fashion Awards'
Wellington, New Zealand
Winner
'Excellence in Tailoring'
Auckland University of Technology (AUT)
Auckland, New Zealand
Winner
'Trash to Fashion Awards'
Urban Streetwear Category
Auckland, New Zealand
1999
Founded the JIMMY LIM label
Launched the first collection
Debut fashion show entitled 'Transformation'
Started stocking in New Zealand
1st Runner Up
'Atrium on Elliott Fashion Awards'
Auckland, New Zealand
Supreme Winner
'The Warhol Look'
Auckland Art Gallery (AAT)
Auckland, New Zealand
2000
Best Show of The Year
'Apparel Magazine Awards'
The Business of Fashion
Auckland, New Zealand
2004
Supreme Winner
'Deutz Fashion Design Ambassador'
Air New Zealand Fashion Week 2004 (ANZFW)
Auckland, New Zealand
Winner
'Young Designer Search'
Fashion Quarterly Magazine
Auckland, New Zealand
2006
'NZ Fashion Design Ambassador'
Representing New Zealand at
London Fashion Week
London, United Kingdom
2007
In-House Designer
at Bernard Chandran Couture
Kuala Lumpur, Malaysia
Debuted the JIMMY LIM label at
Malaysia International Fashion Week
Kuala Lumpur, Malaysia
2009
Winner
'New Zealand Wella Colour Trophy Awards'
Styling Category
Represented New Zealand in the international finals
Berlin, Germany
2012
First Official Store Launch
at Parkamaya, Fahrenheit88
Kuala Lumpur, Malaysia
2016
Opening of Flagship Store
'Dream Makers Club by Jimmy Lim'
at Publike Shopping Gallery
Kuala Lumpur, Malaysia
2017
Showcased collection 'Reprise' S/S 2018
at Busan Fashion Week
International Designer Category
Busan, Korea
2019
Launch of Pop-Up Store
at Isetan The Japan Store
Kuala Lumpur, Malaysia
2021
Kuala Lumpur Fashion Week Awards
Awarded 'Decade of Excellence'
Kuala Lumpur, Malaysia
Main judge for 'The Next Celebrity Fashion Designer Awards'
Kuala Lumpur, Malaysia
2022
Main judge for ‘Hung Innovation Awards’
Kuala Lumpur, Malaysia
COLLABORATORS
1999
Jimmy Lim X Levi’s New Zealand
2008
Jimmy Lim X Heineken Malaysia
Jimmy Lim X Triumph Malaysia
2011
Jimmy Lim X Disney Malaysia
2016
Jimmy Lim X Star Wars
for Golden Screen Cinemas (GSC)
Jimmy Lim X MK Curtains
for Creative Home X Lifestyle Magazine
2018
Jimmy Lim X Huawei Nova III
for Huawei Malaysia
2019
Jimmy Lim X Huawei Malaysia
Jimmy Lim X Lazada Malaysia
2021
Jimmy Lim X O.C.M (One Common Mission)
2022
Jimmy Lim X Poh Kong Jewellers
2025
Jimmy Lim X Aeon AFP